Most people who follow golf know Brad Dalke from YouTube. He is the guy who hits rockets off the tee, jokes about his Diet Coke addiction, and somehow manages to make birdies on the biggest stages while the cameras roll. But before any of that, Dalke was a decorated amateur golfer who played in the Masters Tournament, won a national college championship, and came within one match of winning the U.S. Amateur.
In 2026, Brad Dalke’s net worth is estimated at around $2 million. Some estimates push that number higher — toward $3 to $5 million — but the $2 million figure is the most grounded one based on what can actually be verified. More interesting than the number itself is the story of where it comes from. Because Dalke’s money is not built from a PGA Tour card. It is built from creator tournaments, YouTube revenue, brand partnerships, and a $45 million media company that he is a core member of.
This article breaks all of it down — every income stream, every confirmed figure, and every honest estimate — so you can see exactly where Brad Dalke stands financially in 2026.
Who Is Brad Dalke?
Brad Dalke was born on August 19, 1997, in Yukon, Oklahoma. He grew up in a family that breathed competitive sports. His father Bill Dalke played as a starting linebacker on Oklahoma’s 1975 national championship football team. His mother Kay was one of the first female scholarship athletes at the University of Oklahoma, competing on the school’s inaugural women’s golf team. Brad is the youngest of seven children.
As he continued to develop, his junior career became even more impressive. In 2015, he captured the Junior PGA Championship title, proving that he could perform under pressure against the best young players in the nation. The following year, he finished as runner-up at the 2016 U.S. Junior Amateur Championship, further solidifying his reputation as one of the most promising rising stars in amateur golf. Each achievement added to his growing profile and demonstrated his consistency, maturity, and determination to compete at the highest level. Amateur Championship, earned spots in both the 2017 Masters Tournament and the 2017 U.S. Open, and helped the Oklahoma Sooners win the 2017 NCAA Men’s Golf Championship.
He turned professional in 2019. The traditional tour grind did not go as planned — limited status, modest results, and a serious case of the driver yips that he has spoken about openly — and by 2023 he had pivoted fully into content creation, joining Good Good Golf as a core member.
Below is a quick reference table of key facts:
| Detail | Information |
| Full Name | Brad Dalke |
| Date of Birth | August 19, 1997 |
| Birthplace | Yukon, Oklahoma, USA |
| Age (2026) | 28 years old |
| College | University of Oklahoma |
| Turned Professional | 2019 |
| Current Role | Good Good Golf member, content creator, professional golfer |
| Estimated Net Worth (2026) | ~$2 million |
| 318K+ followers (@braddalke40) | |
| YouTube (Personal) | 321K+ subscribers |
| Spouse | Abigail “Abbie” Stroud Dalke (married 2025) |
What Is Good Good Golf — and Why Does It Matter?
Before breaking down the money, it helps to understand what Good Good Golf actually is, because it is the engine behind most of Brad Dalke’s financial life in 2026.
Good Good Golf started as a YouTube channel run by a group of young, skilled amateur golfers. Over time it grew into something much bigger. Today it is a full sports media and lifestyle brand with a dedicated YouTube channel, its own merchandise line, live events, and a growing footprint in professional golf. The current members of Good Good are Garrett Clark, Matt Scharff, Stephen Castaneda, Brad Dalke, Tom “Bubbie” Broders, and Sean Walsh.
In March 2025, Good Good Golf announced a $45 million investment round led by Creator Sports Capital, a firm that counts Peyton Manning’s Omaha Productions among its backers. The company is represented by WME — William Morris Endeavor — one of the most powerful talent and entertainment agencies in the world. Good Good Golf also announced a partnership with the PGA Tour to sponsor a 2026 PGA Tour event, marking the first time a digital-first golf brand has directly sponsored an official tour event.
Brad Dalke joined Good Good as a full-time creator member in August 2023. He was not a founding member — the channel had been running for several years before he came on board — but he quickly became one of its most important faces, largely because his playing ability is in a different category from most content creators. He had actually competed at Augusta National. That kind of background is rare in the YouTube golf world, and audiences noticed it immediately.
Prize Money: The Verified Numbers
This is the most concrete part of Brad Dalke’s income — and 2025 was a genuinely remarkable year for him on that front.
Creator Classic 1 — Philadelphia Cricket Club (May 7, 2025)
The third Creator Classic of 2025 was held at Philadelphia Cricket Club in a team format. Dalke competed alongside Josh Richards and Erik Anders Lang. Their team defeated the group of Marques Brownlee, Sean Walsh, and Sabrina Andolpho to claim the title. The team prize for this event has not been publicly broken down to an individual figure, but the win was confirmed by both Wikipedia and the PGA TOUR.
Creator Classic 2 — East Lake Golf Club, Atlanta (August 20, 2025)
This is the win that turned heads well beyond the YouTube golf community. Held at East Lake Golf Club in Atlanta — the home of the PGA Tour Championship — the fourth Creator Classic was a $100,000 winner-take-all event broadcast on the PGA TOUR’s YouTube channel and other platforms, with twelve of golf’s top content creators competing on the back nine.
Dalke shot 2-under par through eight holes, setting a new Creator Classic scoring record. He, Luke Kwon, Sean Walsh, and Micah Morris advanced to a sudden-death playoff on the par-5 18th hole. In a downpour, Dalke made an up-and-down to birdie the 18th and win the title. He took home the $100,000 prize.
“Feels awesome to win, haven’t won an individual competitive golf tournament in a long time. I felt those nerves coming down the stretch, but I’m proud of how I handled the pressure, and I was able to make a winning putt at East Lake.” — Brad Dalke, post-victory (confirmed via PGA TOUR official report, August 2025)
Internet Invitational — Big Cedar Lodge, Missouri (August 2025)
The inaugural Internet Invitational, hosted by Barstool Sports and Bob Does Sports, was held at Big Cedar Lodge in Ridgedale, Missouri. It featured a $1 million prize pool and was filmed across six episodes that collected over 23 million combined views — making it the most-watched creator golf event in history at the time.
Dalke competed as part of a three-man team with Francis Ellis and Cody “Beef” Franke. Their team won the event. According to Wikipedia’s confirmed entry on Brad Dalke, he received exactly $333,333.33 — one third of the $1 million first-place prize — plus additional money he earned from skins competitions during the event. The skins earnings have been reported at approximately $20,000.
Good Good Golf shared a calculation after both tournaments: across the 123 total shots Dalke hit in the Creator Classic at East Lake and the Internet Invitational combined, he earned approximately $3,682 per shot.
| Tournament (2025) | Confirmed Prize Money |
| Creator Classic #3 — Philadelphia Cricket Club (team win) | Not individually disclosed |
| Creator Classic #4 — East Lake Golf Club | $100,000 (winner-take-all) |
| Internet Invitational — Big Cedar Lodge (team win) | $333,333.33 + ~$20,000 in skins |
| Total verified prize money (2025) | $453,333+ confirmed |
Good Good Golf Revenue: What Dalke Earns From the Channel
As a core member of Good Good Golf, Brad Dalke participates in the brand’s revenue. The exact revenue-sharing arrangements between Good Good members are not public, so the figures here are honest estimates based on available data.
Good Good Golf’s main YouTube channel has grown significantly since Dalke joined. The channel has well over 1.75 million subscribers as of the $45 million funding announcement in March 2025, and has continued growing. YouTube ad revenue for a channel of this size in the golf niche — a category that attracts premium advertisers like equipment brands, luxury cars, and financial services — generates meaningful income.
Beyond basic ad revenue, Good Good also earns from sponsored video integrations, where brands pay to be featured inside content. Golf creator brand deals have surged in recent years. A June 2025 report by Digiday noted that WME — which represents Good Good — has seen rapid growth in golf creator sponsorship activity, with brands significantly increasing their creator marketing budgets in 2025. The same report noted that top golf creators have seen their sponsorship income reach levels that even surprised the creators themselves.
Dalke’s individual cut of Good Good’s overall revenue is not disclosed. But as a named, featured member of a brand that just raised $45 million and has a PGA Tour event sponsorship deal, his stake in that ecosystem is real and growing.
Personal YouTube Channel
Separate from Good Good’s main channel, Brad Dalke runs his own personal YouTube channel. As of late 2025, that channel had over 321,000 subscribers and more than 9 million total video views. He posts a mix of independent golf content, personal vlogs, and behind-the-scenes material that does not appear on the Good Good channel.
YouTube’s ad revenue rate varies widely depending on the audience, content type, and advertiser demand at any given time. The golf niche benefits from higher-than-average CPM rates because advertisers targeting golfers are typically selling premium products. Based on publicly available estimates, a channel of Dalke’s size and niche could reasonably generate between $30,000 and $80,000 per year in ad revenue alone, depending on upload frequency and view volume. This figure does not include any sponsored content placed directly into his personal channel videos, which would add to it.
Sponsorships and Brand Deals
This is likely one of the larger and faster-growing parts of Brad Dalke’s income — and also the least transparent, because brand deals are almost never disclosed publicly.
What we do know: Brad Dalke’s Instagram bio lists his business email as teambraddalke@wmeagency.com, confirming that his commercial partnerships are managed by WME. That is not a small detail. WME represents some of the biggest names in entertainment and sports. Being on their roster means Dalke is being pitched to brands at a different level than most content creators who handle their own deals.
Good Good Golf itself has multiple active brand sponsors. Past and current sponsors of the brand include SeatGeek, whose promo code has appeared in Dalke’s personal videos. Callaway Golf has reshared Dalke’s content, indicating an active relationship with one of the sport’s biggest equipment manufacturers. The Creator Classic series itself is sponsored by YouTube, giving Dalke additional commercial exposure simply by participating in — and winning — those events.
Beyond these visible relationships, Dalke almost certainly has individual sponsorship agreements that are not publicly disclosed. Golf creator brand deals can range from a few thousand dollars for a single post to six-figure annual agreements for featured content partnerships. Given his WME representation and his 2025 visibility — winning a $100,000 tournament on PGA Tour grounds, broadcast to millions — his market value for individual brand deals rose significantly after August 2025.
Good Good Merchandise
Good Good Golf has an active merchandise line — hoodies, hats, shirts, accessories — that sells through its own website. The brand has positioned its merchandise as premium lifestyle golf apparel, not just fan gear. As a named member of the Good Good brand, Dalke participates in the upside of those merchandise sales.
The exact revenue figures for Good Good’s merchandise operation are not public. But with the $45 million investment in March 2025 specifically earmarked for expansion across content, retail, and live experiences, merchandise is clearly a strategic priority for the brand going forward. Dalke benefits from that growth whether or not the specific numbers are ever disclosed.
Brad Dalke Net Worth 2026: Full Breakdown
Here is a clean summary of everything discussed above, with honest labels on what is confirmed versus estimated:
| Income Source | Status | Estimated Amount |
| Creator tournament prize money (2025) | Confirmed | $453,333+ |
| Good Good Golf revenue share | Estimated | Not publicly disclosed |
| Personal YouTube channel (ads) | Estimated | $30K–$80K/year |
| Brand sponsorships / WME deals | Confirmed structure, amounts private | Significant — undisclosed |
| Good Good merchandise share | Estimated | Undisclosed |
| Traditional pro golf earnings (pre-2023) | Confirmed — modest | Low five figures total |
Net Worth Estimate (2026): ~$2 million (conservative and most credible). Some sources estimate $3–5 million, but those figures include unverified or speculative income streams. The $2 million estimate is built on what can be confirmed.
Why Net Worth Estimates Vary So Much
If you search for Brad Dalke’s net worth right now, you will find numbers ranging from $1 million to $5 million depending on the site. This is not because some sites are lying — it is because net worth for private individuals is genuinely hard to pin down.
Revenue-sharing agreements inside companies like Good Good are private. Sponsorship deal values are almost never disclosed. YouTube ad revenue can be estimated but not confirmed. Tax records for private individuals are not public. All of this means that every number you see — including the one in this article — is an informed estimate, not an audited figure.
What this article has done is separate the confirmed numbers (the prize money from East Lake and the Internet Invitational, sourced directly from Wikipedia’s verified entry and the PGA TOUR’s own reporting) from the estimated ones (YouTube revenue, brand deals, merchandise). The confirmed prize money alone puts Dalke’s verified 2025 tournament earnings above $450,000. Everything else is on top of that.
What Is Next for Brad Dalke?
Dalke has said publicly that he still wants to compete in PGA Tour events — but through sponsor exemptions rather than going back through Q-School. That goal is more realistic now than it would have been two years ago. After winning at East Lake on PGA Tour grounds in front of millions of viewers, and after the Good Good brand secured its own PGA Tour event sponsorship deal for 2026, his profile inside the tour ecosystem is at an all-time high.
Good Good’s $45 million investment is also designed to expand the brand’s footprint in live events, retail, and content — all of which translate into higher revenue for its members, including Dalke. The more the brand grows, the more all of the income streams above grow with it.
His personal YouTube channel is also still relatively young in terms of its growth curve. With 321,000 subscribers and 9 million views, there is substantial room to grow — and every new subscriber and view compounds the ad revenue, brand deal value, and overall financial picture.
Conclusion
Brad Dalke’s net worth in 2026 is approximately $2 million, built from a combination of real, verified prize money and growing digital income streams. He did not build this through a PGA Tour card or a single major paycheck. He built it by winning the right events at the right time, joining a brand at the right moment, and letting his genuine elite-level golf ability do the talking on the biggest stages creator golf has to offer.
The $100,000 he won at East Lake is confirmed. The $333,333 from the Internet Invitational is confirmed. The brand infrastructure around Good Good Golf — $45 million in investment, a PGA Tour sponsorship, WME representation — is all confirmed. The numbers add up to a story about a player who found a way to earn more from golf than most people who hold a Korn Ferry Tour card.
For anyone still skeptical about whether creator golf is real money: Brad Dalke earned $3,682 per shot across the two biggest creator tournaments of 2025. That number alone answers the question.
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